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History
Background on EFJ
EFJ started out in June 2000 as the Olympic Living Wage Project. Our initial work was part of a broader international campaign to bring awareness about the labor abuses of Olympic apparel sponsors to athletes competing in the 2000 Sydney Games. As an experiment, 2 U.S. Americans lived in Indonesia on the income level of local factory workers and brought the truth of that reality to Sydney through a major media campaign focused on these starvation wages paid to Nike and Adidas factory workers.
Current staff members of EFJ, all four of whom are graduates of St. Joseph’s University in Philadelphia, helped to make the experiment a reality. EFJ Founders, Leslie Kretzu and Jim Keady lived for one month on $1.25/day in Tangerang, Indonesia while EFJ Creative Director Mike Pierantozzi documented the solidarity experiment on digital video, and EFJ Webmaster Jeff Lyons uploaded daily journals, photos, pricing research and news articles to the site. The national and international interest was far greater than
we had imagined, and consumer pressure was enough to make marginal changes at the factory level.
Five years later, Educating for Justice, Inc. has
expanded into an international nonprofit organization
with the primary goal of educating high school and
college students about issues of global injustice
by creating dynamic, cutting edge resources for
public, parochial, and private schools in the U.S.
Our materials and events raise questions, provide
information, and push students to think critically
about key social, economic and political issues,
with the hope that they reevaluate the perspectives
delivered to them by traditional sources —
the mainstream media, major political parties, and
corporate America. |
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Educating for Justice, Inc. • 601 Bangs Avenue, Suite 601 • Asbury Park, NJ 07712
p: 732.988.7322 • f: 732.988.3288 • info@educatingforjustice.org
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